![]() Your strategy is also the link between your roadmap and your product vision-the strategy turns the vision into actions you can take to achieve those long-term goals. If your product vision is the long-term outcome you hope to deliver with your product, then your product strategy defines how you’ll get there. What should your product strategy include? When the product vision is done correctly, it can remind each member of your product team of how their role contributes to achieving that greater vision. In the most perfect scenario, a thoughtful and well-crafted product vision can inspire your team to strive for excellence in the work they do every day. It guides and re-routes everyone in the product team back to what matters the most to the company. It’s essential to the everyday decision-making process that takes place within your team. Your product vision isn’t just about creating an emotional response in your potential customers. One way you can build a solid product vision is by using Geoffry Moore’s product vision template: Your vision lets your team and your customers know exactly how your product will benefit them today and in the future. Ideally, your product vision should describe the impact your product will have on your customers’ lives. Nike: To bring inspiration and innovation to every athlete* in the world. Linkedin: Create economic opportunity for every member of the global workforce. JetBlue: To inspire humanity – both in the air and on the ground. Take a look at these product vision examples and see if you can spot any long-term aspirational outcomes between the lines: Or as Roman Pichler put it in his book, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, your “vision describes the ultimate reason for creating the product.” What makes a good product vision?Ī good product vision should be focused on the long-term outcomes and benefits you’d like to see in your product. Roadmunk can help you centralize feedback, prioritize ideas and build customer-driven roadmaps. And that’s the last thing you want from such an important communication tool that relies so heavily on purposeful, well-defined direction.Ĭan you confidently say that your roadmap is reflecting your product vision and strategy? Here is a roundup of best practices for your product strategy and vision to help you ensure they’re serving your roadmap well. And as a consequence, having a product strategy and vision that no one follows will give you an aimless, messy roadmap. If they’re vague, unreliable and thoughtless, your product and your team will lack a sense of direction. Get the latest insights on product management and roadmapping trends.Īn original product management podcast for / by product people.Ī collection of resources to help you master Roadmunk, from the ground up.Ī collection of in-depth documentation on all things Roadmunk.Ĭonnect with one of our product specialists about all things Roadmunk.Ī product strategy and vision can make or break your product. Read our In depth guides on all things planning, prioritizing and roadmapping. Roadmunk takes security seriously so you can rest assured your data is safe. Sync your roadmapping data with the tools your team uses to get work done. Capture customer feedback, prioritize product ideas, and use roadmaps to communicate your strategy.Ĭonnect your high-level strategy with daily planning by syncing your data between Roadmunk and Jira.Įasily synchronize work items and field data into a strategic roadmap. ![]()
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